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History of Conventional wood framing-update-another reply

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Monte Griffiths, S.E.  brings up good points regarding educating the public.
Cynicism aside, I feel that there needs to be an effort on engineer's part to
get the message across.  If the message is tailored to the audience, at least
some part of the message will be received.  Since the customary venues for
educating the public are mass media at "sound bite lengths" it will take a
considerable time to get much education delivered and understood by the
recipients.  

Is there a group out there interested in creating a sound bite program and
putting together a delivery system?  

Jim Fruit, AIA
(an architect with first professional education in engineering)