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Marketting in Small Firm Vs Big Firm

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I understand that there are a lot of small structural firms out here and i would like to open up a discussion on their marketting strategies.

So how do you get the jobs?
How do you get your clients and get to keep them?

Some of the stragegies usually followed:
- Networking - always the best, associations
- Yellow pages - u will be surprised how much business (mostly 1 time) is generated by this.

Bigger firms have marketting people who go out to get jobs - do they work for smaller firms too?

Al



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