From: Christopher Wright <chrisw(--nospam--at)skypoint.com>
Date: Fri, 5 May 00 09:22:58 -0500
>I think this is an important topic for Structurals to look into as
>well, especially for those wishing to expand their services to new
I've beenpart of a fair number of discussions and a few actual marketing
efforts, and 'm left with the impression that traditional marketing
approaches are ill-suited to engineering services. In the industrial area
good chemistry and a personal connection between clent and engineer seem
so important that face-to-face contact or referrals are the best
approach. I don't think there is a second-best. Where investigations are
part of the action or where reputations are riding on the outcome,
polished shoes and a firm handshake just don't do it.
Christopher Wright P.E. |"They couldn't hit an elephant from
chrisw(--nospam--at)skypoint.com | this distance" (last words of Gen.
___________________________| John Sedgwick, Spotsylvania 1864)