Return to index: [Subject] [Thread] [Date] [Author]

Re: Marketing Structural Engineering Services

[Subject Prev][Subject Next][Thread Prev][Thread Next]
I think to kick this topic off, you need to define your targets. Most
firms limit their marketing effort to certain areas for a variety of
reasons. Some reasons may be profit margin, liability, too much
competition (too much marketing effort required to secure a project),
expertise, bad experience with a particular entity, etc.

Here is a partial list of some general marketing targets:

Architects (various building types may be included or excluded)
Engineers
Government Agencies
Professional Organizations
Manufacturers
Contractors
Industry

I am sure that there are others.


Jim Kestner, P.E.
Green Bay, Wi.