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Re: Marketing Structural Engineering Services

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I think to kick this topic off, you need to define your targets. Most
firms limit their marketing effort to certain areas for a variety of
reasons. Some reasons may be profit margin, liability, too much
competition (too much marketing effort required to secure a project),
expertise, bad experience with a particular entity, etc.

Here is a partial list of some general marketing targets:

Architects (various building types may be included or excluded)
Government Agencies
Professional Organizations

I am sure that there are others.

Jim Kestner, P.E.
Green Bay, Wi.