From: Jim Kestner <jkestner(--nospam--at)somervilleinc.com>
Date: Fri, 05 May 2000 09:28:31 -0500
I think to kick this topic off, you need to define your targets. Most
firms limit their marketing effort to certain areas for a variety of
reasons. Some reasons may be profit margin, liability, too much
competition (too much marketing effort required to secure a project),
expertise, bad experience with a particular entity, etc.
Here is a partial list of some general marketing targets:
Architects (various building types may be included or excluded)
I am sure that there are others.
Jim Kestner, P.E.
Green Bay, Wi.