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Re: Service Announcement Regarding the "Lovebug" Virus

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I have met few engineers who "exploit for profit" in the unethical sense.  I have met many (most?) who will use "engineering judgment" (shortcuts, experience?) to minimize (justify?) the effort (time) on a project all in the name of keeping to budget.  I sense that most engineers (Sole Practitioners?) sing the blues because they can't, for whatever reason, get the return that allows them to spend the effort they would wish on a problem.
 
I think aggressive marketing that urges a customer to seriously consider the true impacts before deciding, or not deciding, to "buy", or not "buy", is maybe a higher form.  Exploitation is "bad" when it attempts removes a person's "freedom of choice" to received or reject the "benefit" being offered.  I don't see engineering fitting that mold.
 
In the case below I think they filling a potential niche but have missed the boat by about three days!  Norton was on the ball the next day.

Thor A Tandy P.Eng, MCSCE
Victoria BC
Canada
e-mail: vicpeng(--nospam--at)vtcg.com
----- Original Message -----
Sent: Friday, May 05, 2000 11:53 PM
Subject: FW: Service Announcement Regarding the "Lovebug" Virus

Now here is aggressive marketing - albeit exploitive:o)  But then again, how
bad is exploitation when your out to profit on a "good" thing.  Hope our
profession doesn't look like this when a natural disaster hits.

Dennis


-----Original Message-----
From: OnTrack Special Offers Newsletter
[mailto:ONTRACK14(--nospam--at)listserver.digitalriver.com]On Behalf Of Ontrack
Sent: Friday, May 05, 2000 2:36 PM
To: ONTRACK14(--nospam--at)listserver.digitalriver.com
Subject: Service Announcement Regarding the "Lovebug" Virus


Dear Customer,

By now you've probably heard of the "Lovebug" or "Love Letter"
virus that has infected millions of computers world-wide. Many
of you have asked us if we have a solution for recovering data
lost to the virus.

By working around the clock, our engineers have developed
a version of EasyRecovery that retrieves data lost to the
"Lovebug".  This is available for only $49.95 (USD) at:

        http://www.ontrack.com/lovehurts
 
...........