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In the 1970's, the U. S. Department of Justice, having no greater crimes to 
investigate, assaulted the Codes of Ethics of various professional 
engineering and architectural associations and declared that prohibiting or 
controlling advertising was "restraint of trade."

Typically, Codes of Ethics prohibited advertising unless it was in a section 
devoted to professional advertising, was restricted to uniform size card 
style presentations, was dignified and circumspect, did not contain 
self-laudatory language, and was factual.  Display advertising was prohibited 
(and still should be).

Now, it seems that in the U.S. the doors are completely open to professionals 
advertising.  Just look at full page display ads in Engineering News-Record 
by some of the largest engineering firms; look at the page after page of 
display advertising by doctors, lawyers, etc., in the Yellow Page telephone 
directories.

How a person advertises in the U.S. apparently is now determined by the 
personal ethics of the individual rather than being controlled by Codes of 
Ethics.

Hope this helps (or hinders).

A. Roger Turk, P.E.(Structural)
Tucson, Arizona