From: Roger Turk <73527.1356(--nospam--at)compuserve.com>
Date: Sat, 13 Jan 2001 12:38:49 -0500
Lanny Flynn wrote:
. > It will be very reasonably priced for the value provided.
Are you talking about "value provided," or "perceived value?"
ARCOM, the writers of AIA's MasterSpec, has charged twice as much for the
CD-ROM version of MasterSpec as they charged for the paper edition.
Their explanation was that it cost more to produce the CD-ROM version than it
did to produce the paper version, when actually what they were doing was
charging for the perceived value of the CD-ROM version, thus making it a
A. Roger Turk, P.E.(Structural)