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Re: MARKETING: A Little Brain-Storming, Please

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Bill, That's pure genius. I love it!

Rand
----- Original Message ----- 
From: "Sherman, William" <ShermanWC(--nospam--at)cdm.com>
To: <seaint(--nospam--at)seaint.org>
Sent: Tuesday, July 20, 2004 8:39 AM
Subject: RE: MARKETING: A Little Brain-Storming, Please


> You might want to offer to give a lunchtime presentation on the CASE
> document "A Guideline Addressing Coordination and Completeness of
Structural
> Construction Documents". Tell them that you will cover the types of things
> that they should "expect" from their Structural subs - and then tell them
> that you can provide such services.
>
> -----Original Message-----
> From: Bill Polhemus
> To: seaint(--nospam--at)seaint.org
> Sent: 7/13/2004 6:32 PM
> Subject: MARKETING: A Little Brain-Storming, Please
>
> Fellow Strucs:
>
> I have been trying to think of some strategies to help me get "noticed"
> by
> potential clients, esp. Architectural firms with whom I'd like to do
> business. One idea I had was suggested in another context by something a
> geotechnical engineer told me he had done: He called up contractors and
> offered a "free seminar" on geotechnical engineering issues for
> residential
> construction (his particular specialty).
>
> He would buy a bunch of Subway sandwiches, chips and drinks, and provide
> lunch while he did his presentation at noontime at the company offices.
> He
> made a lot of great contacts that way, that paved the way to doing work
> for
> them.
>
> In my case I'm just looking to get on the list for proposing work. I
> realize
> now--as I did not a few years ago when I got involved in this--just "how
> low
> to go" in trying to get this work on a competitive cost basis, most
> Architects being notoriously stingy with a buck (with apologies to our
> Archy
> friends in attendance).
>
> I do feel like I can do a better-than-average job in my construction
> documents, and I know my design stuff probably a little better than most
> of
> my peers as well (based on my observation of others' construction
> documents
> here in our area). But Architect-clients don't seem to care about that,
> at
> least at first. They want to know if they can pay you less and pocket
> the
> difference.
>
> But they need to know who I am, and thus the "foot-in-the-door" strategy
> I'm
> contemplating. I would like some input on two fronts:
>
> (1) Can you come up with other strategies to get yourself noticed by
> your
> target client base?
>
> (2) Can you think of some topics for "brown bag presentation" topics
> that
> would be of interest to potential client organizations (Architects,
> developers, etc.)?
>
> Thanks to all for your consideration. Hope that some of the answers
> might
> benefit others here, too.
>
>
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