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RE: MARKETING: A Little Brain-Storming, Please

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Jim-
The problem with this is that they will think the design is done once they use the "rules of thumb." Many architects only understand preliminary and final design in their own context.  :<(
Regards,
Bill Cain SE
Berkeley CA


In a message dated 7/21/2004 11:03:10 AM Eastern Daylight Time, "Kestner, James W." <jkestner(--nospam--at)somervilleinc.com> writes:

>Another idea, Bill, would be to present structural guidelines that the Architects can use to do preliminary design. Present rules for determining beam depths, joist depths, wall thicknesses, column depths, foundations, etc. for various materials.
>
>Jim K.
>
>-----Original Message-----
>From: Bill Polhemus [mailto:bill(--nospam--at)polhemus.cc]
>Sent: Tuesday, July 13, 2004 4:32 PM
>To: seaint(--nospam--at)seaint.org
>Subject: MARKETING: A Little Brain-Storming, Please
>
>
>Fellow Strucs:
>
>I have been trying to think of some strategies to help me get "noticed" by
>potential clients, esp. Architectural firms with whom I'd like to do
>business. One idea I had was suggested in another context by something a
>geotechnical engineer told me he had done: He called up contractors and
>offered a "free seminar" on geotechnical engineering issues for residential
>construction (his particular specialty).
>
>He would buy a bunch of Subway sandwiches, chips and drinks, and provide
>lunch while he did his presentation at noontime at the company offices. He
>made a lot of great contacts that way, that paved the way to doing work for
>them.
>
>In my case I'm just looking to get on the list for proposing work. I realize
>now--as I did not a few years ago when I got involved in this--just "how low
>to go" in trying to get this work on a competitive cost basis, most
>Architects being notoriously stingy with a buck (with apologies to our Archy
>friends in attendance).
>
>I do feel like I can do a better-than-average job in my construction
>documents, and I know my design stuff probably a little better than most of
>my peers as well (based on my observation of others' construction documents
>here in our area). But Architect-clients don't seem to care about that, at
>least at first. They want to know if they can pay you less and pocket the
>difference.
>
>But they need to know who I am, and thus the "foot-in-the-door" strategy I'm
>contemplating. I would like some input on two fronts:
>
>(1) Can you come up with other strategies to get yourself noticed by your
>target client base?
>
>(2) Can you think of some topics for "brown bag presentation" topics that
>would be of interest to potential client organizations (Architects,
>developers, etc.)?
>
>Thanks to all for your consideration. Hope that some of the answers might
>benefit others here, too.
>
>
>
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