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RE: MARKETING: A Little Brain-Storming, Please

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You also want to be careful not to make your job not
appear to be too easy (via a three page list of
rules-of-thumb for structural design) - or architects
will wonder why structural engineers are always asking
for so much money!

Cliff


--- BCainse(--nospam--at)aol.com wrote:
> Jim-
> The problem with this is that they will think the
> design is done once they use the "rules of thumb."
> Many architects only understand preliminary and
> final design in their own context.  :<(
> Regards,
> Bill Cain SE
> Berkeley CA
> 
> 
> In a message dated 7/21/2004 11:03:10 AM Eastern
> Daylight Time, "Kestner, James W."
> <jkestner(--nospam--at)somervilleinc.com> writes:
> 
> >Another idea, Bill, would be to present structural
> guidelines that the Architects can use to do
> preliminary design. Present rules for determining
> beam depths, joist depths, wall thicknesses, column
> depths, foundations, etc. for various materials.
> >
> >Jim K.
> >
> >-----Original Message-----
> >From: Bill Polhemus [mailto:bill(--nospam--at)polhemus.cc]
> >Sent: Tuesday, July 13, 2004 4:32 PM
> >To: seaint(--nospam--at)seaint.org
> >Subject: MARKETING: A Little Brain-Storming, Please
> >
> >
> >Fellow Strucs:
> >
> >I have been trying to think of some strategies to
> help me get "noticed" by
> >potential clients, esp. Architectural firms with
> whom I'd like to do
> >business. One idea I had was suggested in another
> context by something a
> >geotechnical engineer told me he had done: He
> called up contractors and
> >offered a "free seminar" on geotechnical
> engineering issues for residential
> >construction (his particular specialty).
> >
> >He would buy a bunch of Subway sandwiches, chips
> and drinks, and provide
> >lunch while he did his presentation at noontime at
> the company offices. He
> >made a lot of great contacts that way, that paved
> the way to doing work for
> >them.
> >
> >In my case I'm just looking to get on the list for
> proposing work. I realize
> >now--as I did not a few years ago when I got
> involved in this--just "how low
> >to go" in trying to get this work on a competitive
> cost basis, most
> >Architects being notoriously stingy with a buck
> (with apologies to our Archy
> >friends in attendance).
> >
> >I do feel like I can do a better-than-average job
> in my construction
> >documents, and I know my design stuff probably a
> little better than most of
> >my peers as well (based on my observation of
> others' construction documents
> >here in our area). But Architect-clients don't seem
> to care about that, at
> >least at first. They want to know if they can pay
> you less and pocket the
> >difference.
> >
> >But they need to know who I am, and thus the
> "foot-in-the-door" strategy I'm
> >contemplating. I would like some input on two
> fronts:
> >
> >(1) Can you come up with other strategies to get
> yourself noticed by your
> >target client base?
> >
> >(2) Can you think of some topics for "brown bag
> presentation" topics that
> >would be of interest to potential client
> organizations (Architects,
> >developers, etc.)?
> >
> >Thanks to all for your consideration. Hope that
> some of the answers might
> >benefit others here, too.
> >
> >
> >
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