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Marketting your company

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Hi,

Curently, I am working for an engineering company in NY. Within the past two years, our firm has doubled in size from 9 to 18 personnels. My boss requested me to help him to market the company to enlarge our client base.

Most of the work we are doing is structural design for 8 to 15 stories apartments in NYC.

I am wondering if someone has went thru what i am experiencing. What is the best marketting strategy to reach more clients in a short period of time? I understand that the word of mouth is the best way, but at this time, I have to ensure that all 18 personnels will always have work on their desk!

Is it ethical to solicit the company resume/portfolio to random architectural firms/ developer that we never had business with? Do you think Yellow pages really sell?

Please share your thought with me. Thank you very much!

Hadi Djohan, P.E.

Brooker Engineering, PLLC.

Suffern, NY

 


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