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RE: Decision Makers [WAS: Marketing Strategies]

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Stan Caldwell has breakfast with the Dallas Cowboy cheerleaders?  Impressive.
 
John
 

John Jones, PE, SE , SECB
john(--nospam--at)struct-engr.com
Barnett · Jones · Wilson, LLC
Pell City & Tuscaloosa, Alabama

-----Original Message-----
From: bcainse(--nospam--at)aol.com [mailto:bcainse(--nospam--at)aol.com]
Sent: Monday, December 12, 2005 6:31 PM
To: seaint(--nospam--at)seaint.org
Subject: Re: Decision Makers [WAS: Marketing Strategies]

Bill-
IIRC Stan goes to breakfast with the "movers and shakers."  :<)
 
Bill Cain, S.E.
Berkeley CA
 
 
-----Original Message-----
From: Polhemus, Bill <BPolhemus(--nospam--at)wje.com>
To: seaint(--nospam--at)seaint.org
Sent: Mon, 12 Dec 2005 16:13:25 -0600
Subject: Decision Makers [WAS: Marketing Strategies]

So, on a related topic:
 
Any thoughts on how to identify the "decision makers" in an organization?

For example, I have a set of "industries" that I'd like to target, but I don't know whom to contact specifically in each one. I learned NEVER to "leave messages" with secretaries, voicemail, etc. It's got to be the actual guy/gal who decides "yeah, I need those people on this project."