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RE: NRTC: Can I Advertise?[Subject Prev][Subject Next][Thread Prev][Thread Next]
- To: <seaint(--nospam--at)seaint.org>
- Subject: RE: NRTC: Can I Advertise?
- From: "Conrad Harrison" <sch.tectonic(--nospam--at)bigpond.com>
- Date: Wed, 12 Aug 2009 13:20:26 +0930
Bill, Market research and presence on the ground more valuable than advertising, which I think was otherwise presented in Stan Caldwell's list. Otherwise take the classic example comparing Coke and Pepsi. Pepsi can advertise all it wants, but go into a store and will find Coke, not Pepsi: there being a few countries with exceptions. What are the unsatisfied demands in the local market place for which civil/structural can provide solutions? Large variety of smaller projects, which whilst they may be repetitive from this side of the equation, the project is one-off and unique to the client. And small projects grow into big projects. Help on small projects get called in on the larger projects. But also as Stan pointed out have to get beyond the structural engineering aspects. Planning, design and management aspects of engineering, are important to many clients. So a sole practitioner may not have the resources to handle a large scale project, but they can liaise between owner and the big city consultants. As our clients say, we are user-friendly: the big consultants, with their big offices, no car parking, and obstructive receptionists and anything from 30 minutes to an hours drive away, depending on time of day, are not friendly and often not interested in the work. They also charge by the hour rather than for the perceived value of the work. It is not advertising to take an interest in people and your and their community, and/or their businesses. Admittedly first have to develop contacts and reputation. But did mention, you operated a small business in the past. So I guess it depends on whether shut it down completely whilst went working on the big projects, or simply cut back on the work. So ramping it back up depends on what relationships developed with your clients. If clients see you as structural engineer, then if problem not structural they will not contact you. If clients see you as general technical consultant, then they will turn to you for guidance for being pointed in the right direction to a specialist. Whilst discussing that issue can find out about up and coming structural projects. Unless have so much regulation that all businesses have the right people in the right job, with the right skills at the right time. Typical small builder and manufacturer has anything but, and with performance of GM neither do the worlds largest businesses. Engineering (Design & management) is not that well meshed into industry, and surprisingly lacking, so it does require a real effort to get it there. Engineering is political. No point having a good idea if cannot be implemented. Small builders and manufacturers tend to be open to changing operations if they see benefit and is relatively easy to implement. It is a matter of getting away from the immediate structural problem a business may have, to discussing the surrounding issues. Often small businesses use crude costing methods, which doesn't allow for comparison of alternative solutions, so what they think is economical is actually more expensive solution. Get them to refine their costing methods they see the cost benefit. A matter of working with the people actually doing the construction and fabrication work. A matter of doing something which maintains a line of communication between you, the client and potential work. It may not be high status work, but it doesn't seem to go away. And can always be ticking away in the background, whilst away working on contract with the big consultants. Or from an old SA joke, the other way to start a small business: How do you start a small business? Take a big business and move it to Victoria. Regards Conrad Harrison B.Tech (mfg & mech), MIIE, gradTIEAust mailto:sch.tectonic(--nospam--at)bigpond.com Adelaide South Australia ******* ****** ******* ******** ******* ******* ******* *** * Read list FAQ at: http://www.seaint.org/list_FAQ.asp * * This email was sent to you via Structural Engineers * Association of Southern California (SEAOSC) server. To * subscribe (no fee) or UnSubscribe, please go to: * * http://www.seaint.org/sealist1.asp * * Questions to seaint-ad(--nospam--at)seaint.org. Remember, any email you * send to the list is public domain and may be re-posted * without your permission. Make sure you visit our web * site at: http://www.seaint.org ******* ****** ****** ****** ******* ****** ****** ********
- NRTC: Can I Advertise?
- From: Bill Polhemus
- NRTC: Can I Advertise?
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